There is an old say: most of the people usually like what a lot of other people like. Whether this is true or not in general, we know it's definitely true in the e-commerce field. When buying online, people always look for other people's opinion, and base their purchases on those. With this module, you can show to your customers what previous visitors looked for, and save them the time to look for popular products you sell.
Looking for something more advanced, like period-based best searches? No problem, you can also choose the time frame where to pull searches from. You run a multi shop? No problem as well, since the module has full support for the prestashop Multi Store functionality
Furthermore, you will only be showing searched terms which actually lead to results, saving a lot of your customers' time!
Finally, as a suggestion, I'd say you place it in the top of the left column (or right column if you only use it), so that top searched products are immediately visible to your customers, as they access your store.
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